KCVP Group Limited is a full-service media communications agency headquartered in Nairobi, Kenya. This rate card covers standard market-aligned pricing across our four core service areas, plus bundled packages that deliver greater value for clients seeking integrated communications support.
All rates are in Kenyan Shillings (KES). USD equivalents available on request.
16% VAT applies to all services. Rates shown are exclusive of VAT unless stated.
50% deposit required to commence work. Balance due on delivery, or monthly for retainers.
Monthly retainer clients receive priority scheduling, reduced rates, and a dedicated account manager.
Rates shown are indicative starting points. Complex or bespoke briefs are quoted individually.
Rates valid for projects commencing between January 2025 and December 2026.
Building brands with purpose, clarity, and staying power — from foundational strategy through to complete visual identity systems.
| Service / Deliverable | Scope & Description | Rate (KES) |
|---|---|---|
Brand Strategy & Positioning One-time project |
Market research, competitive analysis, target audience definition, positioning statement, brand architecture | 120,000 – 250,000 |
Brand Naming Per naming project |
Company, product or service naming — name generation, shortlisting, linguistic & trademark screening | 60,000 – 120,000 |
Logo Design Includes full file pack |
3 concept directions, 2 revision rounds, final files in all formats (SVG, PNG, PDF, EPS) | 35,000 – 85,000 |
Full Visual Identity System Complete design system |
Logo + colour palette + typography + iconography + photography direction + pattern library | 150,000 – 350,000 |
Brand Guidelines Document PDF + editable master |
Comprehensive brand bible (30–60 pages): usage rules, colour specs, font specifications, do's & don'ts | 60,000 – 120,000 |
Brand Voice & Messaging Written deliverable |
Tone of voice guide, messaging hierarchy, tagline development, key messages per audience segment | 55,000 – 100,000 |
Mission / Vision / Values Workshop + document |
Facilitated workshop + written articulation of MVV framework for internal alignment and external communication | 40,000 – 80,000 |
Brand Refresh / Rebrand Full project scope |
Audit of existing brand, strategic refresh or full rebrand — scoped based on project complexity | 200,000 – 500,000+ |
Brand Audit Written report |
Review of existing brand touchpoints, competitive landscape, customer perception — with recommendations | 45,000 – 90,000 |
Brand Collateral Design Per item or set |
Business cards, letterhead, email signatures, presentation templates, proposal templates | 8,000 – 25,000 |
Data-driven digital campaigns that reach the right audience at the right moment — and convert.
| Service / Deliverable | Scope & Description | Rate (KES) |
|---|---|---|
Website Design & Development One-time project |
Custom responsive website (up to 8 pages): design, development, CMS setup, basic SEO, hosting guidance | 120,000 – 350,000 |
Landing Page Design Per page |
Single conversion-optimised landing page: copywriting, design, development, form integration | 45,000 – 90,000 |
SEO Management Monthly retainer |
Technical audit, on-page optimisation, keyword research, meta tags, content recommendations, reporting | 35,000 – 80,000/mo |
Google Ads (PPC) Management + ad spend separate |
Campaign setup, keyword strategy, ad copywriting, bid management, A/B testing, monthly reports | 30,000 – 70,000/mo |
Meta Ads (Facebook & Instagram) + ad spend separate |
Strategy, audience targeting, creative briefing, campaign setup & management, reporting, optimisation | 25,000 – 60,000/mo |
LinkedIn Ads Management + ad spend separate |
B2B campaign strategy, sponsored content & InMail, lead gen forms, audience targeting, reporting | 35,000 – 75,000/mo |
Social Media Management Monthly retainer |
Content calendar, copywriting, design of posts, scheduling, community management — 3 platforms | 40,000 – 90,000/mo |
Email Marketing Per campaign or retainer |
Template design, copywriting, list management, campaign setup (Mailchimp/Klaviyo), send & reporting | 20,000 – 50,000/mo |
Content Marketing / SEO Blog 4 articles/month |
4 SEO-optimised articles/month (800–1,200 words each), keyword research, internal linking strategy | 30,000 – 60,000/mo |
Digital Strategy & Audit One-time deliverable |
Full audit of digital presence, competitor analysis, channel strategy, 12-month roadmap document | 60,000 – 120,000 |
Analytics Setup & Reporting Setup + monthly |
Google Analytics 4 / Tag Manager setup, custom dashboard, monthly data report with insights | 25,000 – 50,000 setup +15,000/mo |
WhatsApp Business Setup One-time project |
Business profile, chatbot flows, broadcast strategy, catalogue setup, team training session | 30,000 – 60,000 |
Earned media, reputation management, and strategic storytelling that builds lasting credibility.
| Service / Deliverable | Scope & Description | Rate (KES) |
|---|---|---|
PR Retainer — Starter Min. 3-month commitment |
Monthly: 2 press releases, media monitoring, 1 media pitch, basic coverage report, account management | 60,000/mo |
PR Retainer — Growth Min. 3-month commitment |
Monthly: 3 press releases, proactive pitching, thought leadership placement, monthly report, events support | 120,000/mo |
PR Retainer — Enterprise Tailored scope |
Full press office management, executive profiling, regional media, crisis preparedness, weekly reporting | 200,000+/mo |
Press Release Writing & Distribution Per release |
Research, writing, editing, formatting + distribution to relevant Kenyan and regional media contacts | 15,000 – 30,000 |
Media Relations Campaign Per campaign |
Targeted outreach to 20–50 journalists/editors, personalised pitching, follow-up, coverage tracking | 50,000 – 120,000 |
Thought Leadership Article Writing + placement |
Ghost-written expert byline (800–1,200 words) for CEO/MD + placement outreach to target publications | 25,000 – 55,000 |
White Paper / Research Report Per document |
Long-form thought leadership (2,000–5,000 words): research, writing, editing, professional design layout | 80,000 – 180,000 |
Media Interview Preparation Per session |
Message development, Q&A prep, media training session (half-day), on-camera practice | 35,000 – 70,000 |
Crisis Communications Per incident |
Rapid response: situation assessment, key messages, spokesperson prep, media response management | 80,000 – 200,000 |
Event PR & Launch Support Per event |
Pre-event media outreach, on-site press management, post-event coverage push, coverage report | 60,000 – 150,000 |
Awards Submission Management Per submission |
Identify relevant awards, write submissions, manage deadlines, coordinate supporting materials | 30,000 – 70,000 |
Speaking Opportunity Placement Per placement |
Identify conferences/panels, prepare applications/nominations, brief materials, logistics coordination | 25,000 – 50,000 |
Award-worthy design, video, photography and content that earns attention and delivers impact.
| Service / Deliverable | Scope & Description | Rate (KES) |
|---|---|---|
Brand Photography — Half Day Per half-day (4 hrs) |
Product, team or lifestyle shoot. Up to 30 edited high-res images, usage rights included | 45,000 – 90,000 |
Brand Photography — Full Day Per day (8 hrs) |
Events, campaigns, editorial. Up to 80 edited high-res images, usage rights included | 80,000 – 160,000 |
Corporate Video Production Per video |
60–90 second brand/corporate video: scripting, filming (1 day), edit, colour grade, music | 150,000 – 350,000 |
Social Media Video Pack Pack of 5 |
5 × 30–60 sec Reels/TikToks: scripting, filming, editing, captions, platform-ready formats | 60,000 – 120,000 |
Testimonial / Case Study Video Per video |
Client interview video (2–3 mins): pre-production, filming (half day), edit, graphics, colour grade | 80,000 – 150,000 |
2D Animation / Motion Graphics Per animation |
Animated explainer or brand intro (30–90 sec): script, storyboard, animation, voiceover direction | 100,000 – 300,000 |
Presentation Design Up to 20 slides |
Custom PowerPoint/Google Slides redesign: on-brand, visually polished, fully editable | 30,000 – 70,000 |
Brochure / Catalogue Design Print-ready + digital |
Concept, copywriting, design and print-ready PDF: up to 8 pages (brochure) or 16 pages (catalogue) | 35,000 – 90,000 |
Social Media Creative Pack Monthly |
12 designed posts (static + carousel), stories templates, cover images — all on-brand | 25,000 – 50,000/mo |
Digital Ad Creatives Per set of 6 |
6 display/social ad creatives (3 sizes each): concept, design, copy, export in all formats | 25,000 – 55,000 |
Copywriting — Marketing Per page / deliverable |
Website copy, campaign copy, headlines, CTAs, email sequences — per project or word count | 8,000 – 20,000 |
Annual Report Design Per report |
Up to 40 pages: layout, infographics, photography direction, print-ready files | 120,000 – 250,000 |
Trade Show / Event Graphics Per set |
Pull-up banners, backdrops, signage, event collateral — design + print-ready files | 15,000 – 60,000 |
Bundled service packages delivering integrated communications excellence at a subsidised rate. All packages include a dedicated account manager and monthly performance review.
For projects billed by time, or where specialist expertise is engaged on an ad-hoc basis. All rates in KES, exclusive of VAT.
| Role / Discipline | Hourly Rate (KES) | Half Day — 4 hrs | Full Day — 8 hrs |
|---|---|---|---|
| Senior Strategist / Account Director | 8,000 – 12,000 | 32,000 – 48,000 | 60,000 – 90,000 |
| Brand Strategist | 7,000 – 10,000 | 28,000 – 40,000 | 52,000 – 75,000 |
| Creative Director | 8,000 – 12,000 | 32,000 – 48,000 | 60,000 – 90,000 |
| Senior Designer / Art Director | 5,000 – 8,000 | 20,000 – 32,000 | 38,000 – 60,000 |
| Graphic Designer | 3,500 – 5,500 | 14,000 – 22,000 | 26,000 – 42,000 |
| Copywriter / Content Strategist | 4,000 – 7,000 | 16,000 – 28,000 | 30,000 – 52,000 |
| Digital Marketing Specialist | 4,500 – 7,000 | 18,000 – 28,000 | 34,000 – 52,000 |
| PR Specialist | 4,500 – 7,000 | 18,000 – 28,000 | 34,000 – 52,000 |
| Video Editor / Motion Designer | 4,000 – 7,000 | 16,000 – 28,000 | 30,000 – 52,000 |
| Photographer | 5,000 – 8,000 | 20,000 – 32,000 | 38,000 – 60,000 |
| Videographer / Director of Photography | 6,000 – 10,000 | 24,000 – 40,000 | 45,000 – 75,000 |
Every project is unique. Share your brief and we'll put together a tailored proposal within 48 hours — no obligation.
Not sure where to start? Book a free call with our team. We'll listen, advise, and point you in the right direction.
eric@kcvpg.com
+254 728 851 675
kcvpgroup.com
@kcvpgroup — all platforms